Have you ever struggled with your marketing website?
Sure, they have templates and super slick WYSIWYG editors.
But that doesn’t deal with the hard part:
The content.
WTF do I put on those pages?
How do I turn lorem ipsum into monthly recurring revenue?
How many pages should I have on my site?
What should those pages be?…
I need a blog, right?… right?…. right?
(read below to find out) :p
If you’ve ever wrestled with these questions… then I want to make things really simple for you.
In this week’s video, I share my Authority Architecture framework that will help you design the ultimate website for your startup.
The first thing you need to understand is your website is a 24/7 salesperson.
They don’t sleep, but they do repeat themselves – the exact same way – to everyone that they talk to.
(Did I lose you in that analogy? 🙂
Here’s a quick rundown of the 5 pages you NEED to have on your website…
… and more importantly, the critical questions they need to be able to answer for your visitor.
- Home Page: The information on this page should answer “Do I need this?” for your potential customer. Is it clear? Does it have a product hook, and a clear promise?
- Pricing Page: This is typically the second page customers will look at, and they want to know “Is this for me?” So be sure to align your pricing with your ideal customer profile. That means you can’t sell a $30/mth plan if you’re wanting to attract Fortune 2000 clients. It causes a disconnect.
- Features Page: The information on this page, the complete list of benefits and features of your product should answer the “Does this solve my problem?” for your customers. If you integrate with specific solutions, list them. If you have key features that overcome specific problems, have those as well. If they don’t see it listed, they might think your competitor – who does list it – has a better product.
- About Page: I can’t tell you how many startups do not have an About page??? It blows my mind. How can anyone trust a company if I don’t know who’s behind it. The question people need answered here is “Should I trust them?”. So yes, put a picture of you, your team. Be honest. If you’re small, own it.
- Blog: Some startups still ask me, should I have a blog? Of course. Here’s why… when a customer invests in your product, they’re also taking a bet on you to continue to innovate and improve. Your blog will answer this question for them: “Are they experts?”. If they don’t see your thinking on the blog, they may be concerned that you won’t keep up with the times and that will hurt you vs. alternatives in the market.
If you tweak those 5 pages, add the missing content or tweak your messaging to be a bit clearer (and answer those questions) your site will rock!
Take a few mins to watch this video so that you can finally drag that pesky “website development” Trello card into the “completed column”…
… and sit back as your 24/7 salesperson brings in the revenue.