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Breathe in. Breathe out. Squeeze the trigger…

‘BAM’ — ‘ting’.

There are similarities in business and in firing a sniper rifle.

Hear me out.

Firearms are best handled without stress, without panic and from a place of mindfulness. You have to know what you’re doing and the effects of every action.

One tiny misalignment and you’re off by 1 or 2 degrees.

It doesn’t seem like much, but over the length of the target range, that can be the difference between a bullseye and a complete miss.

How is business any different?

If you race out onto the market stressed, highly strung and desperate to hit a bullseye, you’re going to miss.

Contracts. Investors. Deals. Sales.

Whooosh… You weren’t even close.

The more mindful, self-aware and at peace you are, the more accurately you can see your business goals and hit those targets.

But I wanted to physically embody this, to experience it.

So I went down to Escondido, just north of San Diego, to learn Sniper Rifle Meditation.

Yeah, literally meditating and firing guns.

I brought my video guys and we made a short  documentary about it. 

Is this just crazy talk? You be the judge:

What an experience! 

Accuracy is a thousand times better just by taking deep slow breaths and centering yourself.

Meditation really is life-changing. I’d encourage you to try it.

Check out the video and I’d love to hear from you in the comments:

  • What’s the worst stress you’ve faced in business before?
  • How did you overcome that stress?
  • Has your business improved by taking a relaxed, meditative approach?

Let me know.

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Life Hacks
Dan Martell
Post by Dan Martell
Jan 6, 2020 7:43:22 AM
Dan Martell is the founder and CEO of SaaS Academy, the world’s No. 1 coaching program for B2B SaaS founders. He’s coached 800+ B2B SaaS founders to scale with confidence and on average increased their MRR by 209% within six months. Dan’s a 5x SaaS founder with three successful exits, including companies such as Clarity.fm, Spheric, and Flowtown. He’s also a serial entrepreneur, triathlete, investor, husband,and father. You can learn more about Dan, invite him to speak at your next event, or find out about his book, Buy Back Your Time, by visiting danmartell.com.