“The only difference between a really high performing team member and a high performing entrepreneur is their appetite for risk.”
Today, Johnny @johnnypage1 and Matt @mattverlaque are joined by guest Dev Basu, CEO of Powered by Search, as they delve into Basu's entrepreneurial journey, starting from selling video games in high school to scaling SaaS companies through effective organic and paid traffic acquisition. He also shares valuable insights on scaling SaaS businesses, from balancing risk and reward to transitioning to a remote team. With a focus on conversions over traffic and the importance of a 'Who It's For' page, the episode provides actionable strategies for SaaS growth, making it a must-listen for SaaS founders and marketers targeting digital age business scaling.
Timestamps:
(0:40) - Introduction
(1:40) - Dev's entrepreneurial journey
(4:03) - The evolution of powered by search
(6:35) - Building a high-performance team
(8:46) - Navigating risks and opportunities
(14:09) - Powered by search's approach to growth
(21:48) - Aligning sales and marketing for success
(24:20) - Unlocking the power of KPAs in marketing
(26:56) - Creating a feedback loop: The secret to organizational success
(28:02) - Revolutionizing compensation plans
(30:54) - Optimizing marketing and sales strategies
(34:57) - Leveraging compensation and flexibility for team success
(37:53) - Building a world-class distributed team
(43:12) - Empowering marketing strategies
(48:54) - Conclusion
👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session: https://www.saasacademy.com/scalenow?...
