"What it means to be data-driven is to let 99% of the decisions be made for you so that you can focus on the high-leverage 1%."
Join Johnny (@johnnypage13) and Matt (@mattverlaque) as they sit down with former NASA engineer turned entrepreneur, Tyler Ryan.
In this great conversation we go deep into Tyler's background and strategies, how he approached leaving one the best jobs on the planet to pursue his dream of entrepreneurship, and his big vision for his company LTV Numbers.
We uncover his journey from failed software development to successful launch and how that required a strong commitment to data-driven decision-making.
Timestamps:
00:00 Tyler's Background
08:30 The culture of rich history of NASA
11:16 Balancing the "Big Picture" at NASA
14:36 Transitioning from NASA to Entrepreneurship
15:33 The Origin Story: Building a Document Search Product
26:24 Joining a Business Mastermind and Starting Fit Funnel Guys
29:21 The start of LTV Numbers
32:18 The power of making the next bold move
33:12 Combining software with services
34:43 The customer journey
36:41 The challenges of data organization
42:46 What does being data-driven look like?
01:05:50 Data-driven decision-making
01:07:43 Auditing your metrics
01:10:29 The power of Paired Metrics
01:13:49 The struggle for work/life balance
01:19:50 The big vision for LTV Numbers
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