B2B SaaS Coaching Academy

At SaaS Academy, everything we do is driven by one goal:

Helping founders build thriving, scalable companies that support the lifestyle and impact they desire.

Success for us means:

Founders with clarity and confidence, tackling challenges head-on
No more burnout-inducing 100-hour weeks—just focused, intentional work that moves the needle
Building sustainable growth with a roadmap that delivers real results

We’re your partners in this journey. Our programs are built to fuel your growth, simplify operations, and ultimately help you create a business (and life) that fires you up.

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Meet the CEO

Introducing, Johnny Page

With a proven track record in the SaaS industry, Johnny brings strategic insight and unmatched leadership to his role leading the company. As the former CEO of Silvertrac Software, Johnny’s leadership was instrumental in achieving a $20M acquisition by Trackforce Valiant in 2021. Following his exit, Johnny joined SaaS Academy as Chief Revenue Officer.

Recognizing Johnny’s strategic insight and unmatched leadership, long-time founder Dan Martell entrusted him with the role of CEO in 2024, confident in Johnny’s ability to lead the company to new heights.

At SaaS Academy, Johnny combines his extensive experience with a commitment to simplifying complex business concepts, refining coaching methodologies, and fostering a community of industry leaders. As a former SaaS Academy client, his journey from sales to CEO is a testament to his perseverance and strategic leadership.

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What Drives Us

At SaaS Academy, we’re laser-focused on helping B2B SaaS founders break through growth barriers and create a ripple effect of impact that resonates across their teams and beyond.

Our Mission

Our Mission?

To equip you with the tools, strategies, and mindset to:

Achieve predictable, sustainable growth with a crystal-clear plan
Build an unstoppable leadership team that shares and drives your vision
Lead a balanced, stress-free life while scaling your company to the next level

We help our founders build industry-defining companies that are primed for a life-changing exit.

Our Core Values fuel everything we do.

We Are Customer Backwards

We create more value for our clients than anyone else in the world.
We work backwards from undeniable client outcomes in everything we do.
We play full out for our customers. It’s not a “strategy” - it’s just who we are.

We Are All In, All The Time

Good enough is not good enough. We never settle.
We celebrate our wins, because they’re in service of our clients and our team.
We quickly refocus on the next goal. The thermostat always resets.

We Are Candid Communicators

We communicate proactively, candidly, and directly.
Top performance without ego is the standard. We are competent AND kind.
Feedback is our oxygen. We actively seek it out, and quickly provide it to others.

We Are Machine Builders

We are driven by data, which lets us deliver magical moments at scale.
We document relentlessly - so our people can focus on their most strategic work.
We’re a product company - but we’re powered by people.

We Are Intentionally Bold

We actively seek opportunity, make a calculated bet, and own the results.
We’re not scared to “call our shot” - and every time, we either win or we learn.
We grow by doing the work - not from courses or theory, but from experience.

We Don’t Just Coach Entrepreneurs… We Hire Them

Our team is made up of dynamic entrepreneurs and intrapreneurs who bring a wealth of hands-on experience to the table. Our experts don’t just offer advice from the sidelines; they actively engage with clients, sharing deep subject matter and domain expertise across the organization.

Whether moderating group coaching calls or providing one-on-one guidance, our internal specialists are committed to your success. This collaborative approach permeates our company culture, ensuring that every founder we bring into the program benefits from our extensive knowledge of business-building strategies and online marketing trends.

Meet the Leadership Team

Dan Martell

Founder

Johnny Page

Chief Executive Officer

Matt Verlaque

Chief Operating Officer

Your Success Is Our Obsession